TEST: Software Leaps to Record $59 Billion in 2010

posted by in Piracy May 11, 2011
May 11

The software industry is being robbed blind.  That is the main conclusion I draw from the newly released 2010 BSA Global Software Piracy Study, which is available with a rich, interactive presentation of the latest data at www.bsa.org/globalstudy.

Theft of software for personal computers leapt 14 percent around the world last year to a new record of $59 billion — an amount that has nearly doubled in real terms since 2003. It’s truly stunning to think about: For every dollar of legal PC software sales, another 62 cents worth of products are being stolen.

Emerging economies like China, Indonesia, and Russia are the driving forces behind the trend, as the chart on the right shows, because those high-piracy markets are also the places where PC shipments are growing the fastest. In fact, last year was a landmark year in that regard: For the first time, the number of PCs shipped to emerging economies accounted for more than half of the world total. Yet paid software licenses in emerging economies accounted for less than 20 percent of global sales.

The irony is that people everywhere value intellectual property rights, according to surveys of approximately 15,000 PC users in 32 countries, which were conducted by Ipsos Public Affairs as part of this year’s Global Software Piracy Study. As I noted here last week, 71 percent of the world’s PC users think innovators should be paid for the products and technologies they develop, because it provides incentives for more technology advances. Strong majorities also see clear economic benefits from IP rights and protections: For example, 59 percent think IP rights benefit local economies, and 61 percent think they create jobs.

On top of that widespread support for IP rights, eight out of 10 PC users around the world say legal software is better than pirated because it is more reliable and secure. But a striking finding is that too many people do not understand they are getting their software illegally.

The most common form of software piracy, our surveys found, is buying a single license for a program and then installing it on multiple computers. In an enterprise setting, that can quickly turn into hundreds or even thousands of illegal copies. Yet a stunning 51 percent of business decision-makers in emerging economies incorrectly believe the practice is legal in offices.

The global piracy rate for PC software dropped by a single point in 2010 to 42 percent. That remains the second-highest global piracy rate we have seen since partnering with the leading market-research firm IDC in 2003 to conduct these annual studies of software piracy.

Regional piracy rates rose by 1 percentage point in Asia-Pacific and Latin America in 2010, even though many countries in both of those parts of the world managed to cut their national piracy rates by a percentage point or two. That is happening because of the growing influence of big, rapidly growing countries with higher-than-average piracy rates.

A short video featuring John Gantz of IDC and Trent Ross of Ipsos delves into all these trends. It is well worth watching.

It is important to remember that software piracy is an urgent problem not just for the software industry but for the whole economy, because software is an essential tool of production. Businesses of all sorts rely on software to run their operations, so properly licensed companies are being unfairly undercut when their competitors avoid overhead costs by stealing software tools. That depresses legitimate product sales and imperils job creation.

The software industry is doing all it can to promote legal software use through public-education campaigns, software asset management programs for IT professionals, and other means. Now we need governments around the world to bring greater focus to the issue of software theft by stepping up their support for public education, enacting and vigorously enforcing strong IP laws, and leading by example.

There is more on BSA’s Blueprint for Reducing Software Piracy in the back of the white paper that accompanies this year’s study. You will find that, too, at www.bsa.org/globalstudy.

video testing

posted by in Uncategorized May 10, 2011
May 10

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posted by in Uncategorized March 31, 2011
Mar 31

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posted by in Cloud Computing March 30, 2011
Mar 30

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Focusing the Patent Debate on What Most Needs Fixing

posted by in Intellectual Property February 28, 2011
Feb 28

A fair, balanced and effective patent system is indispensible in promoting investment in research and development, job creation, global competitiveness and economic growth — goals that lawmakers from across the ideological spectrum can support. Yet US patent law has not been comprehensively modernized in more than 50 years.

Led by Senate Judiciary Committee Chairman Patrick Leahy (D-Vt.) and Ranking Member Chuck Grassley (R-Iowa), the full Senate is now slated to consider the Patent Reform Act of 2011 (S.23). This debate presents an opportunity to forge a new consensus on a reform bill that addresses the most pressing problems with the US patent system as it stands today.

The legal landscape has changed since the Senate took up the patent debate six years ago. Since then, the Supreme Court and Court of Appeals for the Federal Circuit have, through a series of important decisions, provided greater clarity in the law. This has helped curb abuses, rendering some provisions of the current bill unnecessary at this time.

After significant debate among a broad range of stakeholders, BSA believes consensus — and true benefits for inventors of all sizes, across all sectors of the economy — can be now secured by carefully crafting a bill to tackle six key issues:

1.) Funding the US Patent and Trademark Office (USPTO)
The USPTO needs the freedom to set its own fees in order to reduce the time in which patent applications remain pending, enhance patent quality and improve the overall efficiency of the Office’s operations. These user fees, paid by innovators to fund the essential services the USPTO provides, should not be diverted for other government purposes.

2.) “Weeding out” bad patents
A post-grant review system for patents should be established to provide an early opportunity to challenge newly issued patents and thereby improve overall patent quality. Also, the inter partes reexamination process should be made more effective by removing existing disincentives and avoiding new barriers to instituting a reexamination.

3.) Allowing third parties to submit prior art
Third parties should be allowed to submit prior art for the Patent Office to consider in connection with published patent applications that are pending. This opportunity would enlist the public as a partner with the USPTO in promoting patent quality.

4.) Putting an end to the cottage industry of “false-marking” litigation
There has been a rise in aggressive litigation alleging “false marking” of products containing patented inventions. The damages regime for these false-marking cases should be changed to prevent outsized awards where no one has suffered any actual harm. 

5.) Adopting a “first-inventor-to-file” system
The US should join the rest of the world and adopt a “first-inventor-to-file” system.

6.) Non-discrimination between types of inventions
Innovators in the United States increasingly face attempts by foreign governments to restrict the availability of patents in key areas of technology. For many years, US officials have fought against such initiatives, recognizing their impact on US competitiveness. Accordingly, the Senate should reject provisions written so broadly as to ban patenting of any product that contains, for example, a tax-planning feature. Such an exclusion from patentability would invite ill-advised carve-outs from patent protection that would ultimately harm US innovation and competitiveness in the global marketplace.

Much has changed in the last 50 years. It’s time for US patent law to catch up. These six elements can form the basis for much-needed reform.

Keeping Strong IPR at the Top of the Trans-Pacific Trade Agenda

posted by in Intellectual Property February 18, 2011
Feb 18

Want to bring down the US trade deficit? One easy way is to reduce software piracy.

At last count, the packaged-software industry was contributing a surplus of nearly $37 billion to the US balance of trade — and that was with one hand tied behind its back, because another $30 billion worth of sales are lost annually to software piracy.

If we bring software piracy rates down, all the job-creating, economy-growing benefits of open markets and free trade will follow. That is why it is so important for new trade agreements to include robust intellectual property protections.

Last fall, 37 countries, together accounting for more than half of world trade, worked out the Anti-Counterfeiting Trade Agreement (known as ACTA), which commits its signatories to criminalize end-user software piracy. It is just one recent example of how trade policy can help advance broad agreement on issues like IP protection. This year brings another such opportunity in the Trans-Pacific Partnership (TPP), a prospective multilateral pact between the United States, Chile, Peru, New Zealand, Australia, Malaysia, Brunei, Vietnam and Singapore. The Obama administration has rightly made it a priority for 2011.

Excluding the US, the other eight parties to the TPP represented a combined packaged-software market of $8.4 billion last year — a figure that could have been nearly $2 billion higher if not for the effect of software piracy. The direct impact of that piracy on US software sales and exports came to more than $1.1 billion. Unfortunately, two of our TPP negotiating partners, New Zealand and Chile, appear to have embarked on a misguided effort to use the TPP as an occasion to roll back or dilute IP protections.

New Zealand’s actions are especially upsetting because it is also working on a domestic patent law that would deny protection for software-related inventions — in direct violation of commitments it made to the World Trade Organization under the agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS). In a similar fashion, Chile has failed to implement numerous IPR obligations in its FTA with the United States.

As I wrote recently in a letter to US Trade Representative Ron Kirk, if these trading partners are unable or unwilling to live up to their existing obligations, then they should have no place at the table in crafting new obligations in the TPP. There is too much at stake.

Online Trust Takes More Than Mom’s Maiden Name

posted by in Cybersecurity February 17, 2011
Feb 17

How many websites do you shop? How many passwords do you have for your various online accounts? How many times have you used your mother’s maiden name, your place of birth or some other piece of personally identifiable information to verify your identity in a transaction?

Quite a few, I would guess, and therein lies a challenge. The most common ways of verifying who you are online — so you can access your accounts, buy things or use services — leave behind trails of breadcrumbs that savvy criminals can follow and collect until they have enough information to assume your identity. Addressing this problem is critical to support the continued growth of e-commerce, enhance cybersecurity and protect personal privacy — all goals vital to the interests of consumers, businesses and the country as a whole.

The Obama administration took a critical step forward last summer when it unveiled a draft National Strategy for Trusted Identities in Cyberspace (NSTIC), which articulated a vision for a robust digital identity ecosystem that improves on the types of passwords commonly used to login online today. Supported by the National Institute of Standards and Technology — with a critical leadership role for the private sector — its purpose is to drive development and implementation of new identity solutions and privacy-enhancing technologies that will improve the security and convenience of sensitive online transactions.

NSTIC promotes a system of voluntary credentials that would be available from a wide range of providers. Consumers would be free to use these credentials (or not), as they wish, in an open marketplace.

But now a proposed House amendment to the FY2011 Continuing Resolution would prevent the NSTIC’s implementation, jeopardizing the public-private partnership and undermining the country’s cybersecurity posture. The rationale for the amendment hinges partly on the false assumption that trusted online identities would lead to a mandatory, Big Brother–like “national Internet ID,” which simply isn’t the case.

On behalf of the US technology industry, BSA President and CEO Robert Holleyman today joined with Phillip J. Bond of TechAmerica and Dean C. Garfield of the Information Technology Industry Council in calling on House Leaders to reject the amendment. Read their letter here. It is important that their message is heard.

Finding Extra Value in an Era of Tight Budgeting

posted by in Cloud Computing February 16, 2011
Feb 16

With sweeping budget proposals now on the table from President Obama and House Republicans, the debate over federal spending is gaining momentum this week in Washington. Not surprisingly, there are diverging views on many of the particulars in the budget. But all agree in principle that the fiscal situation demands belt-tightening — and all agree spending must produce real value. That’s why the administration’s new Federal Cloud Computing Strategy is so important. As unveiled by US CIO Vivek Kundra, it would target as much as a quarter of the government’s $80 billion IT budget to cloud solutions, capturing more value by increasing the government’s operational performance and improving public services. (more…)

A 10-Step Policy Plan for Cloud Computing In Europe

posted by in Cloud Computing February 9, 2011
Feb 09

With its promise of greater efficiency, productivity and value for money, cloud computing has emerged at just the right time for businesses, governments and organizations looking to do more with less. For policy-makers, getting the balance between innovation and regulation right is a key challenge, and the debate is gaining momentum in Europe and elsewhere.

In a lunch event held today in the European Parliament, hosted by MEP Ivailo Kalfin (S&D, Bulgaria), BSA released first comprehensive framework for policy action in Europe on the cloud. The BSA Cloud Computing Policy Agenda for Europe includes 10 concrete policy actions, (more…)

IPEC, One Year On

posted by in Intellectual Property February 8, 2011
Feb 08

CoverWhat a difference a year makes.

In case you missed it, US Intellectual Property Enforcement Coordinator Victoria Espinel has released the first annual report outlining the Obama administration’s progress in implementing its strategy on intellectual property. It is just one report, but it speaks volumes.
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